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How they describe themselves: In 2021, BSC and W.UP teamed up to create a new European digital banking powerhouse, Finshape.

The company blends BSC’s digital banking platform with W.UP’s deep personalisation solutions into a driver of digital success for banks in Europe and across the APAC and MENA regions. Finshape’s mission is to transform the way banks engage with clients and generate revenue in the digital space.

How they describe their product/innovation: Money Stories is a ready-made solution for banks looking to boost engagement and deliver a superior customer experience. Inspired by Instagram Stories, Money Stories highlights key events in customers’ financial lives through 7-10-second snapshots that are swipeable and easy to digest, making it easier for customers to stay on top of their finances.

Product distribution strategy: Direct to Business (B2B)

Contacts

Bus. Dev.: Tamás Braun, International Sales Director & Cenek Navratil, Sales Director