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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
The jury is still out on whether or not January is officially Financial Wellness Month. But savings platform Plinqitisn’t waiting around for any verdict. The Ann Arbor, Michigan-based fintech announced this week that it has partnered with SUMA Federal Credit Union to help give the institution’s 7,000+ members the resources they need to become better savers.
The partnership will enable SUMA FCU’s members to access tools such as Plinqit’s Build Skills solution. Build Skills provides users with content that helps them build their personal finance awareness and savings skills, and then pays them for learning new skills. In turn, the funds earned from learning more about financial wellness can help propel users toward their Plinqit savings goals. SUMA FCU members will be able to access the functionality via SUMA FCU’s digital banking platform, thanks to Plinqit’s integration with Jack Henry’sBanno Digital Toolkit.
SUMA FCU expects the new technology will help attract new members to the credit union as well as enhance the banking experience for existing members. The institution serves communities in Yonkers and Spring Valley, New York, as well as New Haven and Stamford, Connecticut. Both regions feature sizable populations of Ukrainian immigrants and parishioners of St. Michael’s Archangel Ukrainian Catholic Church. Established more than 55 years ago, SUMA FCU has more than $400 million in assets today.
“Credit unions are known for having strong relationships with their member base and SUMA Federal Credit Union has exemplified this for decades,” Plinqit CEO and founder Kathleen Craig said. She highlighted SUMA FCU’s support of local institutions, including churches, Ukrainian youth groups, and other cultural organizations. “Plinqit is proud to partner with an institution that consistently strives to make a meaningful impact in its community,” Craig said.
Plinqit made its Finovate debut at FinovateFall 2019 in New York. At the conference, Plinqit demoed its Build Skills offering – “created by Millennials for Millennials” – which aligns data, behavior, and incentives to make savings goals easier to set and attain. Last year, the company secured $5 million in Series A funding. The round, co-led by Fintop Capital of Nashville, Tennessee, and JAM FINTOP of New York, took Plinqit’s total funding to nearly $10 million.
Plinqit’s partnership announcement comes just a week after the company released its latest State of Savings Report. This survey, which measures top savings priorities for consumers, showed that 43% of consumers are actively contributing to an emergency fund for both short-term and long-term potential expenses. “While the price increases for everyday necessities leave many U.S. households with financial stress, consumers remain focused on building up their emergency savings even in these trying times,” Craig said. “Providing tools to help them be successful in their savings goal is critical for financial institutions.”
April is financial literacy month. To commemorate the occasion, we’re showcasing a handful (or two!) of Finovate alums that are leveraging technology to lead the fight for financial literacy.
Many of these companies specialize in helping kids and youth learn about savings, investment, credit, and other aspects of personal finance and money management. Others respond to the needs of financial services professionals, ensuring that they are informed and up-to-date on many of the resources and tools available to them to help serve the public. Together, they are a reminder that financial education is in many ways a lifelong pursuit, one that is both necessary and rewarding for younger and older financial services consumers alike.
Fun fact: Companies involved in financial literacy tend to be Finovate fan favorites. Of the 13 alums listed below, more than half won Best of Show awards for their Finovate demos!
Savings app Plinqit has raised $5 million in Series A funding, bringing its total capital to nearly $10 million.
The technology helps users save safely and efficiently, and offers rewards for users who improve their financial literacy by engaging in educational content via the app.
Plinqit was founded in 2015 by CEO Kathleen Craig
Michigan-based savings app Plinqit has secured $5 million in funding this week. The company, which made its Finovate debut in 2019 at FinovateFall in New York, will use the new capital to help scale the business to meet growing demand. The Series A round brings Plinqit’s total capital to just under $10 million.
“Financial wellness is crucial for all of us in financial services,” Plinqit founder and CEO Kathleen Craig said. “We created Plinqit to help builders create solutions that truly help people in a way that is engaging and rewarding. It was critical for us that it was technology that they would want to use – and they are.”
The round was led by Nashville, Tennessee-based Fintop Capital and New York’s JAM FINTOP. Also participating in the investment were Invest Detroit, Michigan Rise, and Michigan’s 4Front Credit Union.
Plinqit is a brandable, mobile-first savings app – built by Millennials for Millennials. The platform empowers users to create up to five savings goals, and begin setting aside funds for each goal while earning rewards. The app’s Build Skills feature not only helps users develop financial literacy, it also pays them for doing so, rewarding users for engaging with content which boosts user engagement for financial institutions that offer the technology. Plinqit also offers a virtual account management system – Vi.Ledger – which enables financial institutions to build their own custom savings programs using virtual accounts within the app.
Launched in 2015, Plinqit is one of the leading solutions offered by app development company, HT Mobile Apps (HTMA). The technology has been adopted in recent years by a number of community financial institutions including The Milford Bank ($482 million in assets), ChoiceOne Bank ($244 million in assets), and First Arkansas Bank & Trust ($760 million in assets). “We created Plinqit as a tool to not only help customers safely and securely meet their savings goals, but to also help financial institutions compete for deposits and develop deeper relationships with their customers,” Craig said when the partnership with First Arkansas Bank & Trust was announced in the summer of 2020.
Last fall, Plinqit announced an integration with the digital banking platform of fellow Finovate alum Q2. Funds saved on the Plinqit app are FDIC- or NCUA-insured, and the service is free to users.
What does it mean to be financially literate? Is it more important to be able to balance a checkbook or to understand the power of compound interest? Does a financially literate person pay down student debt or consumer debt first? And does a truly financially literate person even take on debt in the first place?
A growing number of fintechs – many of them Finovate alums you’ll meet below – have devised innovative ways to help young people in particular, become better earners, savers, spenders, and investors. The majority of these innovations leverage rewards and gamification to make the educational medicine go down easier. These strategies use everything from gift cards to actual cash to encourage users to successfully complete lessons on personal finance or watch videos on common sense money management.
As companies, these fintechs partner with financial institutions – community banks and credit unions in particular – to help make their financial literacy offerings available to their customers and members. In some instances, companies have successfully partnered with educational institutions which have used their solutions as part of their financial education curricula.
April is financial literacy month. And as the coronavirus-induced economic slowdown – and potential recession – has everyone reconsidering the stability of their financial circumstances, now seems like an especially good time to be reminded of the importance of a solid – contemporary – financial education.
As recently as last fall, Finovate audiences were ranking financial literacy among the top of fintech’s most important themes. Zogo Finance, a Durham, North Carolina-based fintech that made its Finovate debut at FinovateFall, took home a Best of Show award for its Teen Financial Literacy app. Zogo’s solution pays users cash rewards – in the form of gift cards from leading brands – for successfully completing lessons on topics such as budgeting, credit, and investing.
The platform’s more than 300 educational modules were designed by educators at Duke University and ensure that users meet national standards for financial literacy. Zogo has teamed up with more than 11 community banks and credit unions in 12 states since its inception in 2018. The company began this year announcing a new partnership with fellow Finovate alum Bankjoy.
EVERFI, a Washington, D.C.-based company founded ten years before Zogo Finance, is another recent Finovate alum that has made a commitment to promoting financial literacy. The company powers community-oriented financial education for more than 850 financial institutions and 3,500+ partners in all 50 states of the U.S., as well as in Canada and Puerto Rico.
EVERFI, which offers workplace training and other educational programs as well as financial literacy, demonstrated its Achieve solution at FinovateSpring last year. The financial wellness technology enables financial institutions to offer personalized financial education to customers, employees, as well as to small business and corporate banking clients. From savings for college to navigating the homebuying process, EVERFI’s Achieve platform offers financial education that is as relevant as it is comprehensive.
Last fall, EVERFI announced a partnership with Zelle parent Early Warning Services to provide free financial education coursework to more than 1,000 high schools and 50,000+ students. The company began this year working with the MassMutual Foundation and the Washington Wizards NBA team to host the FutureSmart Challenge – an interactive financial literacy event for middle school students. Named to Fast Company’s 2020 World’s Most Innovative Companies roster, EVERFI unveiled a new financial education website earlier this month dedicated specifically to the financial challenges of the coronavirus pandemic.
Plinqit is another platform that made its Finovate debut last year and combines being an actual savings app with financial literacy features. Developed by Ann Arbor, Michigan-based HT Mobile Apps (HTMA), Plinqit leverages its Build Skills feature to pay users for engaging with its educational content. Once users sync their Plinqit account with their bank or credit union checking account and set up as many as five savings goals, Plinqit will help the user set aside a pre-determined amount of money on a customized schedule. Users can earn Plinqit cashback rewards (of approximately 1%) by reaching savings goals, referring friends and family to Plinqit, or by viewing articles and videos on personal finance and financial wellness topics.
A partnership with Arkansas-based First Community Bank ($1.5 billion in assets) put Plinqit back in the fintech headlines at the beginning of the year. The 26-branch bank teamed up with Plinqit parent company HT Mobile Apps in order to provide HTMA’s savings and financial literacy solutions to its customers. More recently, HTMA brought its financial education solutions to ChoiceOne Bank and Marquette Savings Bank.
Provo, Utah-based Banzai is another fintech oriented around financial literacy that made a major splash in its FinovateFall debut in 2018. The company picked up a Best of Show award for a demonstration of its turn-key, Community Reinvestment Act-eligible solution to enable organizations to add personal finance-based educational content – including interactive online simulations – to their websites.
Partnerships with community banks and credit unions enable Banzai to offer its financial literacy solution free of charge. The company provides three tiered courses for youth – Junior, Teen, and Plus – to ensure that the information provided and real-world scenarios are age-relevant and appropriate. Banzai’s curriculum has been used by 60,000 teachers across the U.S. and can be accessed from desktops, tablets, and mobile devices, as well.
In launching a new financial education resource for adults last fall, Banzai Coach, the company made a significant addition to its financial literacy offerings. Banzai Coach provides adult users with financial advice and instruction on how to get out of debt, how to manage basic business finances, and how to maximize their tax-advantaged investments such as retirement accounts, health savings accounts (HSA), and flexible spending accounts (FSA).
“Kids in schools love knowing that their decisions in the game actually have an impact,” Banzai’s Bryce Peterson wrote on the company’s blog announcing the availability of Banzai Coach. “As adults, we have quite the opposite concern: just about every decision we make has some kind of impact we didn’t predict or control.”
One day in the distant future, children will be educated in basic financial literacy as readily as they are taught algebra. Until then, solutions like Plinqit from HT Mobile Apps, that reward users for learning how to be better savers and consumers, will be valuable tools for credit unions and community banks looking for novel ways to engage and educate their members and customers.
“There is a true need for improved financial literacy with 41 percent of Americans reporting that their lack of understanding of finances is holding them back from making financial progress,” HT Mobile Apps CEO and founder Kathleen Craig said. “And Plinqit has a proven track record – more than 60 percent of users that reach their savings goal continue to save by setting new goals.”
This helps explain why First Community Bank has decided to partner with HT Mobile Apps. The Arkansas-based bank, with $1.5 billion in assets and 26 branches in Arkansas and Missouri, will offer the Plinqit savings app and financial literacy solution to its customers.
“We are proud to do everything in our power to strengthen our local economy, and one of the best ways we can deliver on our promise is by helping people learn about finances so they can begin saving,” First Community Bank CEO and chairman Dale Cole said. “Plinqit is a unique tool that satisfies our customers’ digital needs and encourages smart financial decisions.”
Plinqit’s Build Skills feature enables users to earn money by watching contextual videos or successfully completing lessons and quizzes on key personal finance concepts. For example, a bank customer opening their banking app to make a credit card payment may see a Build Skills notification that notes their heavy credit card spending. The app may then suggest exploring credit management or debt consolidation options by way of an educational video. The different videos and quizzes have a value – 50 cents, for example, or $1 – which, once the video or quiz is completed, is deposited into the user’s Plinqit account.
To get started, users link their Plinqit account to their bank or credit union checking account, and then set up as many as five savings goals in the Plinqit app. Plinqit helps users determine how much to set aside on a regular basis in order to meet the different savings goals on schedule. Users earn money by reaching savings goals, referring others to the platform, and, as noted above, by engaging the video and other personal finance content. The app is free to use; all that is required is ownership of a U.S. checking account.
HT Mobile Apps demonstrated Plinqit at FinovateFall last year. The Michigan-based company provides banks and credit unions with a variety of customer engagement and retention solutions including Banker Jr., Member Jr., and 2019 acquisition, Hip Pocket. The partnership news with First Community Banks comes in the wake of a year that saw the company’s app record higher user engagement of 55 percent on average compared to the average finance app engagement rate of 36.3 percent. The company also announced that it inked partnerships with more than a dozen banks and credit unions in 2019. HT Mobile Apps’ platform now serves clients in 20+ states with assets ranging from $26 million to more than $40 billion.
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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
A look at the companies demoing live at FinovateFall on September 23 through 25, 2019 in New York City. Register today and save your spot.
Plinqit is the first savings app of its kind that pays users for engaging with content through its patent-pending Build Skills™.
Features
Higher engagement (55%) vs. other apps
More than 100 accounts opened within days of launching
The only savings app that pays customers for engaging with financial education
Why it’s great Unlike any other savings app on the market, Plinqit’s patent-pending Build Skills™ pays users for engaging with content, creating higher user engagement for financial institutions.
Presenters
Kathleen Craig, Founder and CEO Founder and CEO of Plinqit by HT Mobile Apps (HTMA), Craig has over a decade of banking experience. HTMA serves banks in 19 states from $26 million to $20+ billion in assets. LinkedIn.
Bryan Freeman, Marketing Director at HT Mobile Apps A former bank marketer, Freeman’s focus is growing Plinqit user adoption and managing existing financial institution relationships who sponsor the product. LinkedIn.
CashDirectorearns a spot in Plug and Play’s Fintech Europe innovation platform.
Trustlypartners with ECOMMPAY to fuel online banking payments across Europe.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
